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Kick-off event

Customer: Germanwings

Location: Hamburg

Participants: Approx. 500 guests from business, politics and the arts

Task: Developing a concept that enabled handpicked guests from the realms of business, politics and the arts to experience Germanwings as Hamburg's newest airline in an unusual yet highly brand-suitable ambience, prior to the site's official opening.

Realization: Taking into account the young and dynamic idea behind the brand, ZELFMADE transformed hip district St Georg's trendy "Golden Cut" with the help of large slides, video projections and even a redesigned external facade, thereby creating a "brand lounge" where guests could meet the crew, from flight hostess to board members.