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Brand festival

Customer: Astra

Year: 1999 - 2005

Location: Hamburg

Participants: Approx. 100.000 each year

Task: Developing the traditional Brewery Festival into an astra-styled cult fest

Realization: Rigorous artist-booking enabled us to establish a live festival in downtown Hamburg which not only acquired cult-status amongst the trendy target group, but also became one of the major marketing tools of beer's now-brand: the "World Astra Day".