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Public event

Customer: Holsten / Carlsberg Group

Location: Hamburg

Participants: Approx. 125.000 visitors

Task: Conception and implementation of an event for the general public of Hamburg as part of the corporate anniversary.

Realization: ZELFMADE closed down the main traffic arteries surrounding the brewery and staged the "Holsten Friendship Day": Interactive modules and brand presentations, national and international top acts and an intricate anniversary fireworks display presented 125.000 visitors with the opportunity to celebrate their brewery live and open-air for an entire day.