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Employee event

Customer: Allianz

Location: Hamburg

Participants: Approx. 1.500 employees

Task: Re-conceptualizing the forgotten tradition of the "Allianz Garagenfest" (parking lot parties)

Realization: Creating a fresh event-design and thereby converting the triste underground parking lot in downtown Hamburg into a glitzy chic venue. Especially the legal aspects of obtaining authorizations and the logistics involved presented the team at ZELFMADE with welcome production challenges.