Corporate event
Customer: Hamburgische Landesbank
Year: 2002
Location: Hamburg
Participants: Approx. 1.300 employees
Task: Implementation of the final employee event (prior to the merger resulting in the HSH Nordbank) at a landmarked and hitherto "ungigged" building in the Hamburg Freeport.
Realization: The ZELFMADE concept focused on authenticity: The architecture of the historic storage building, which had never been used as a venue before, was to be enhanced without diminishing its unique character. This highly successful event laid the foundations for the permanent future use of the shed as an event location.